DesignManagement

Brand strategy of GEGE CHINA

Redesigning childrenswear brands for modern Chinese parents with China-Chic style.

A Brand Strategy For Childrenswear In China.

Design Management of Byta

Introduction of Byta：

Byta has been created in facilitating the tools necessary for artists to propel their music careers towards the right direction. the music sharing Byta platform has been built for music artists, from established industry to bedroom artist, and anyone who is working in and with music. The UPS of Byta is sending and receiving digital audio in a clean, simple, and secure way, through its digital sharing platform.

The Objectives of this project are:

Creating design strategies using new& existing media channels
Aspiring musicians, artists, and producers working in the music industry
Strengthen communication with 18-25-year-old
Improve their user experience
Increase Byta’s profile

Design Management of Seeeed

Background Statement：
How might we apply biomimicry to create textiles, processes, or systems that enhance nature？

Aim of this Project：
People can experience the joy of creation and tie-dye in the process of zero pollution while making the city's environment better.

Design Management of NIANYI

Introduction - What is NewYear Cloth?
New Year Cloth is a new national fashion brand for children from China. It is committed to providing high-end innovative national-tide products for the young generation of parents who have children or babies in China. It is a product company integrating design, production, brand, marketing, and sales channels，and gathered remarkable young artists, designers, craftsmen, focusing on the development of traditional cultural innovation products in the children's clothing business. Through the combination of symbols related to traditional culture and children's clothing, New Year Clothes constantly constructs a social scene with a sense of Chinese family ceremony. To some certain extent, it carries forward and inherits Chinese traditional culture and aesthetics.

Aim of this Project：

This project analyzes NINANYI's design management mode and SWOT through case analysis, and then puts forward relative suggestions and solutions for its potential problems.